Live blog: News updates - week of 28 June

WOW Life Science gets Kareena Kapoor Khan

 

WOW Life Science has appointed Kareena Kapoor Khan as brand ambassador for their Organic Apple Cider Vinegar product. Kapoor joins the brand as the third brand ambassador for the company following Bhumi Pednekar and Disha Patani.

 

Alia Bhatt for Aurelia 
 

TCNS Clothing Co, an apparel company for women has signed Alia Bhatt as the face for the brand for its ethnic-wear brand Aurelia. The brand is available both online and offline through 220+ exclusive brand outlets and presence in 1000+ large format stores across 150 cities across India, Sri Lanka, Nepal and Mauritius.

 

ITC appoints Actimedia

 

ITC Hotels has signed on ActiMedia India as its PR and communications partner. The agency will handle the mandate for all four brands under ITC Hotels. 

 

Karan Punjabi joins WOW Skin Science as SVP, strategy and analytics

 

WOW Skin Science has roped in Karan Punjabi as the senior vice president, strategy and analytics. He will be responsible for defining the brand’s strategic roadmap, building scale and optimisation and driving fresh revenue and profitability. His previous role was with Avail Finance as chief financial officer.

 

CoinDCX gets title sponsorship of India-Sri Lanka

 

CoinDCX, a cryptocurrency exchange platform, has become the title sponsor of the upcoming T20I series between India and Sri Lanka. The T20I India versus Sri Lanka series will be rebranded as The CoinDCX T20 Cup and is set to begin in Sri Lanka on 21 July 2021. 

 

 

Instrucko appoints Alphabet Media as its PR agency

 

Alphabet Media has bagged the PR mandate for instrucko. The account was won following a multi-agency pitch. The agency will be responsible for the brand's integrated communication duties. 

 

Pitchfork Partners bags NextGen’s Pharma’s communications biz

 

NextGen Pharma has appointed Pitchfork Partners Strategic Consulting as its communication agency. The agency will be responsible for designing NextGen’s strategic communication that will maintain and build a corporate reputation through multi-channel activities. With an aim to support the company’s strategic objectives, Pitchfork Partners will work closely with the brand to build its reputation and engage with relevant stakeholders across the country.