Campaign India Team
Feb 24, 2021

Live blog: News updates - week of 22 February

In the news: BoroPlus, Elanpro, Instagram, Levi's, Mirum

BoroPlus Soaps and Hand Washes gets Ayushmann Khurrana
 
Emami has announced the appointment of Ayushmann Khurrana as brand ambassador for its  BoroPlus Soaps and Hand Washes. 
 
Levi's appoints Deepika Padukone as global brand ambassador
 
Levi's has announced the appointment of Deepika Padukone as brand ambassador. Padukone, who was previously brand ambassador for Levi's soon after the release of her first film, Om Shanti Om, will be seen spearheading the new campaign focused on an all new range of fashion fits from Levi’s. A film featuring Padukone will soon go on-air.
 
Elanpro unveils new logo and tagline
 
Commercial refrigeration company Elanpro has unveiled its new logo and tagline that supports the brand’s new positioning and vision. The new logo aims to show how the brand offers the best solutions in product manufacturing and supplying under one roof, symbolised by the roof-shaped bold letter ‘A’. The colour combination used in the logo aims to personify brand traits like reliability, safety, elegance, trust. The new logo is also supported by the tagline – ‘The Commercial Refrigeration Experts’.
 
 
Reels added to Instagram Lite 
 
Instagram has announced an update for its Instagram Lite app - people will now be able to view Reels within the app. India is the first country where the feature to view reels will be available to people. 
 
The Instagram Lite app began testing in India in December 2020, with the aim of providing an app that’s less than 2MB in size.
 
Mirum wins Sharekhan's ORM and social listening mandate
 
Sharekhan has appointed Mirum as its social listening partner. With this, the agency will be handling the brand's online reputation management. The account will be serviced from Mirum’s Mumbai office.
Source:
Campaign India