Campaign India Team
Jul 11, 2021

Live blog: News updates - week of 12 July

In the news: Emcure Pharmaceuticals, FanCode, GreatWhite, pTron, RepIndia, VingaJoy, Zolo

FanCode to broadcast ECB’s ‘The Hundred’ in India
 
FanCode has bagged the broadcast rights for England and Wales Cricket Board’s (ECB) new format cricket competition, The Hundred, in India. The deal will run for four years with the tournament scheduled to begin on 21 July 2021. The game has eight women's and men's teams from cities across England and Wales.
 
VingaJoy onboards Jacqueline Fernandez as brand ambassador
 
VingaJoy, the lifestyle consumer electronics products manufacturer, has appointed Jacqueline Fernandez as brand ambassador. The collaboration is aimed at creating increased brand awareness with respect to the young consumer base. 
 
Pooja Hegde for pTron
 
pTron, a digital lifestyle and audio accessories brand, has signed a one-year endorsement deal with actor Pooja Hegde. Hegde will feature in pTron’s creative projects and will be a part of launches, promotions, and brand communication.
 
Naveen Soni joins Emcure Pharmaceuticals as director – corporate communications and PR
 
Emcure Pharmaceuticals has appointed Naveen Soni as director – corporate communications and public relations. Soni comes with over two decades of experience in corporate communications, strategic business advocacy, marketing, and business journalism. He has also worked UPL, Welspun Group, Wadia Group, Hubtown, and PUG India.
 
GreatWhite gets Tiger Shroff
 
GreatWhite Global, an electrical wiring devices company, has announced the appointment of Tiger Shroff as brand ambassador. Shroff features in the brand's new marketing campaign that has been released. 
 
Sanya Sitlani joins RepIndia
 
RepIndia has announced the appointment of Sanya Sitlani as associate account director – strategy. Sitlani was strategic planner at DDB Mudra. 
 
Zolo appoints Rishi Sharma as CMO
 
Zolo, a co-living brand, has appointed Rishi Sharma as chief marketing officer. He moves from Aditya Birla Group where he was head - digital marketing. 
Source:
Campaign India

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