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The second Campaign India Live Issue Forum, in association with Open Magazine, was hosted at The Comedy Store in Mumbai on 12 March 2013. The topic was 'Role of marketing in loosening purse strings'. Speakers included Ajay Kakar, T Gangadhar, Karthi Marshan and Devendra Chawla; the session was moderated by Gokul Krishnamurthy, editor, Campaign India.
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IPO-bound Lenskart has launched a new brand christened ‘B by Lenskart Smartglasses’
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A global paper from Havas Red shows how audiences are tuning out brand experiences that feel overly familiar or formulaic and what works instead.
In an AI-driven industry, FCB's Dheeraj Sinha sees vulnerability in middle-layer jobs, but says the real dividing line is not between juniors and seniors, but between those who evolve and those who don’t.