Presented here are excerpts from the second Campaign India Live Issue Forum, hosted in association with Open Magazine in Mumbai on 12 March 2013. The theme for the knowledge forum involving senior marketers and marketing communication professionals was 'Role of marketing in loosening purse strings'.
The content curated by Campaign India saw marketers being invited to present cases relevant to the topic, followed by an interactive discussion.
Also read: Role of marketing in loosening purse strings
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