Advertising Marketing
Radhika Joshi
Apr 04, 2013

VIDEO: Campaign India Live Issue Forum - Role of marketing in loosening purse strings

Excerpts from the forum that featured Ajay Kakar, T Gangadhar, Karthi Marshan and Devendra Chawla

Presented here are excerpts from the second Campaign India Live Issue Forum, hosted in association with Open Magazine in Mumbai on 12 March 2013. The theme for the knowledge forum involving senior marketers and marketing communication professionals was 'Role of marketing in loosening purse strings'.

The content curated by Campaign India saw marketers being invited to present cases relevant to the topic, followed by an interactive discussion.

Also read: Role of marketing in loosening purse strings

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

1 Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

Googlies on Google: A curiosity-driven game for search

2 Googlies on Google: A curiosity-driven game for search

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

3 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

Kia's Sonet embarks on a journey of uncharted thrill

4 Kia's Sonet embarks on a journey of uncharted thrill

Can sound make you taste spice? 7UP thinks so

5 Can sound make you taste spice? 7UP thinks so

India 2030: Middle class majority to fuel shift to experience-led spending

6 India 2030: Middle class majority to fuel shift to experience-led spending

Beyond the follower count: When influence meets due diligence

7 Beyond the follower count: When influence meets due diligence

Moves and wins roundup: Week of 28 April

8 Moves and wins roundup: Week of 28 April

IPL ads: High stakes, low recall, and smarter plays

9 IPL ads: High stakes, low recall, and smarter plays

The curious case of Gangoogly: How Bare Bones bowled a digital doosra for Google Search

10 The curious case of Gangoogly: How Bare Bones bowled a digital doosra for Google Search

Related Articles

Campaign India Live Issue Forum: Role of marketing in loosening purse strings
Marketing
Mar 13, 2013
Campaign India Team

Campaign India Live Issue Forum: Role of marketing ...

If an agency wins an Abby, good chance it will win a Lion: Ajay Kakar
Advertising
May 15, 2023
Noel D'souza

If an agency wins an Abby, good chance it will win ...

Ajay Kakar retires from Aditya Birla Capital
Marketing
Nov 30, 2022
Campaign India Team

Ajay Kakar retires from Aditya Birla Capital

T Gangadhar moves to Quotient Ventures
Advertising
Jan 16, 2023
Campaign India Team

T Gangadhar moves to Quotient Ventures

Just Published

Fantasy sports AI models extend beyond gaming: Whitepaper
Advertising
16 hours ago
Campaign India Team

Fantasy sports AI models extend beyond gaming: ...

Columbia University professor Vishal Misra’s whitepaper on fantasy sports shows its relevance across diverse fields including data science, talent management, physical sports, and economy.

Taboola partners with Samsung to expand user reach for news recommendations
Advertising
18 hours ago
Campaign India Team

Taboola partners with Samsung to expand user reach ...

To serve news recommendations on Samsung News app.

AMFI invites RFPs for ‘Mutual Funds Sahi Hai’ campaign
Advertising
19 hours ago
Campaign India Team

AMFI invites RFPs for ‘Mutual Funds Sahi Hai’ campaign

Looks for agencies with deep knowledge of financial behaviour and compelling, high-impact communication capabilities.

CTV’s big picture: Small screens are getting left behind
Advertising
22 hours ago
Nishant Gopalia

CTV’s big picture: Small screens are getting left ...

As India’s CTV adoption grows 30–35% yearly, Tonic Worldwide’s senior vice president for media and martech notes that why marketers must recalibrate their plans to woo high-value audiences in untapped regions.