Campaign India Team
Apr 06, 2017

Goafest 2017: Images from day one (part two)

Images from day one of the three-day annual festival

The 12th edition of Goafest 2017 kicked off on 6 April 2017. Here are images from day one of the festival which saw participation from Mobikwik's Upasana Taku, ITC's Hemant Mailk and Patanjali's Acharya Balkrishna. 

Source:
Campaign India

Just Published

2 days ago

When the sellers of joy become its custodians

Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.

2 days ago

Five rules for crafting a high-impact festive campaign

As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless redemption — can help brands cut through noise.

2 days ago

When creativity meets code: The human algorithm problem

As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and originality lost in translation.

2 days ago

Apple keeps crown as world’s top brand, even as ...

Apple retains the world’s most valuable brand tag for the 13th straight year, Interbrand report reveals a 4% slide in value as Microsoft, Amazon and NVIDIA are right on its heels.