Campaign India Year-Ender 2012: Ogilvy
As we approach the end of the 2012, the Campaign India team paid Ogilvy a visit, to wish people there the very best in the year ahead. Armed with some cakes and confetti, we also asked them about their wishlist for 2013. Here are some sights from our visit.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Campaign roundup: Week of 20 October
The latest ad films and campaigns from brands like District by Zomato, CRIF India, Himalaya BabyCare, Episoft, House of Glenfiddich, Cumin Co. Scalefusion, and more, in our weekly roundup.
When the sellers of joy become its custodians
Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.
Five rules for crafting a high-impact festive campaign
As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless redemption — can help brands cut through noise.
When creativity meets code: The human algorithm problem
As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and originality lost in translation.