Campaign India Team
Mar 28, 2024

Brand ambassador round-up: Week of 1 April

MS Dhoni, Varun Dhawan, Neeraj Chopra, and more, in this week's brand ambassador round-up.

Cleartrip onboards MS Dhoni as brand ambassador
 
Cleartrip, a Flipkart company, has onboarded cricketer Mahendra Singh Dhoni as its new brand ambassador. Dhoni, fondly known as Captain Cool, epitomises the values of, Transparency, Optimism and Straightforwardness, making him the perfect embodiment of Cleartrip's ethos, the brand said in a statement. Through this association, Cleartrip seeks to leverage the cricketer's universal appeal that transcends generations and geographies and reinforce its position as a trusted travel partner for a diverse user base. The collaboration is in line with Cleartrip’s vision to make travel accessible, aggressively expand its customer base and drive its market presence. 
 
Envy signs up Varun Dhawan
 
Envy has roped in Bollywood actor Varun Dhawan as its brand ambassador. With this association, the fragrance brand intends to amplify its brand visibility and engagement initiatives and strengthen its market positioning. It seeks to scale further and strengthen its position as a youth-favourite brand by roping in Dhawan as brand ambassador as a part of its long-term expansion plan. Through this strategic move, Envy intends to bolster its brand promotion initiatives and as a part of this association, the actor will feature in the brand’s upcoming multi-channel campaigns and marketing initiatives, including TVCs and social media campaigns. 
 
Neeraj Chopra teams up with DreamSetGo 
 
Javelin ace Neeraj Chopra has announced his partnership with DreamSetGo for the Olympic Games Paris 2024. As part of this partnership, the sports travel and experiences platform,has announced an exclusive meet-and-greet opportunity with the Olympian during the games in Paris.
 
This is an extension of DreamSetGo’s strategic collaboration with the Indian Olympic Association as the Official Travel Partner for the Indian delegation travelling to Paris. The partnership will encompass all travel services and ground support for the Indian delegation and select athletes through the duration of the Olympic Games.
 
Eveready joins forces with Neeraj Chopra
 
Eveready Industries has announced its collaboration with javelin star Neeraj Chopra as its new brand ambassador. This collaboration marks a significant milestone for the battery brand as it seeks to strengthen its commitment towards excellence and innovation via the launch of its new Ultima Alkaline battery series. The brand aims to enhance its connection with the youth by offering long-lasting value-for-money solutions for high-drain devices of new-age India, as the sportsperson and  the brand Ultima, both epitomise values of performance, power, endurance and reliability, said the brand in its statement. Chopra emerges as the perfect fit, with his resolute determination and unparalleled dedication to his craft aligning seamlessly with Eveready's reputation as a trusted leader in the industry.
 
 
Source:
Campaign India

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