In an interview with Campaign India, Nikki Mendonca, president, Accenture Interactive Operations steers the conversation towards marketing investments that has a direct linkage to sales.
In an interview with Prasad Sangameshwaran of Campaign India, Mark Read, CEO, WPP outlines the future of the company and the business of advertising
In an exclusive conversation with Campaign India, Sudhanshu Vats, group CEO, Viacom 18 speaks about how the viewer's willingness to change could work in favour of Colors Tamil
Sandeep Goyal and Prasoon Joshi have some suggestions on the way forward
In the age of big data, small data is the foundation for breakthrough ideas or transformative ways of turning around brands, Martin Lindstrom tells delegates at AdAsia 2017
In a day and age when marketers kneel when asked to bend, the leadership at Red FM deserves a special mention
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