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Madonna Badger: 'Ads that objectify women harm the brand’s reputation'
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Jun 28, 2019

Madonna Badger: 'Ads that objectify women harm the ...

Advertising's leading lady, Madonna Badger, CCO, Badger & Winters, who created unprecedented media and social engagement with her #WomenNotObjects campaign is championing a new cause. Campaign India gives you a ringside view of her latest purpose and engages in a conversation on key takeaways from the #MeToo movement.

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'The last line of defence for mainline agencies has definitely blurred': Sidharth Rao, Dentsu Webchutney
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Jun 24, 2019

'The last line of defence for mainline agencies has ...

An agency that did not even bag a single shortlist at Cannes Lions in the past, has topped the league of Indian agencies winning at Cannes Lions this year. Campaign India interviews Sidharth Rao, CEO and co-founder, Dentsu Webchutney on the way forward for the agency

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'We are preparing for hyper-personalisation on the large screen': Nikki Mendonca, Accenture
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Mar 04, 2019

'We are preparing for hyper-personalisation on the ...

In an interview with Campaign India, Nikki Mendonca, president, Accenture Interactive Operations steers the conversation towards marketing investments that has a direct linkage to sales.

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'The Indian market will develop very differently than elsewhere': Mark Read, WPP
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Feb 11, 2019

'The Indian market will develop very differently ...

In an interview with Prasad Sangameshwaran of Campaign India, Mark Read, CEO, WPP outlines the future of the company and the business of advertising

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'Some re-evaluation of content is happening in Tamil Nadu': Sudhanshu Vats
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Feb 13, 2018

'Some re-evaluation of content is happening in ...

In an exclusive conversation with Campaign India, Sudhanshu Vats, group CEO, Viacom 18 speaks about how the viewer's willingness to change could work in favour of Colors Tamil

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IAA WorkToLiveToWork: Great concept, but requires greater execution expertise
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Jan 17, 2018

IAA WorkToLiveToWork: Great concept, but requires ...

Sandeep Goyal and Prasoon Joshi have some suggestions on the way forward