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'We are preparing for hyper-personalisation on the large screen': Nikki Mendonca, Accenture
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Mar 04, 2019

'We are preparing for hyper-personalisation on the ...

In an interview with Campaign India, Nikki Mendonca, president, Accenture Interactive Operations steers the conversation towards marketing investments that has a direct linkage to sales.

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'The Indian market will develop very differently than elsewhere': Mark Read, WPP
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Feb 11, 2019

'The Indian market will develop very differently ...

In an interview with Prasad Sangameshwaran of Campaign India, Mark Read, CEO, WPP outlines the future of the company and the business of advertising

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'Some re-evaluation of content is happening in Tamil Nadu': Sudhanshu Vats
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Feb 13, 2018

'Some re-evaluation of content is happening in ...

In an exclusive conversation with Campaign India, Sudhanshu Vats, group CEO, Viacom 18 speaks about how the viewer's willingness to change could work in favour of Colors Tamil

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IAA WorkToLiveToWork: Great concept, but requires greater execution expertise
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Jan 17, 2018

IAA WorkToLiveToWork: Great concept, but requires ...

Sandeep Goyal and Prasoon Joshi have some suggestions on the way forward

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Martin Lindstrom:
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Nov 13, 2017

Martin Lindstrom: "The most accurate forecasters ...

In the age of big data, small data is the foundation for breakthrough ideas or transformative ways of turning around brands, Martin Lindstrom tells delegates at AdAsia 2017

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Opinion: A bravery award for Red FM
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Jul 27, 2017

Opinion: A bravery award for Red FM

In a day and age when marketers kneel when asked to bend, the leadership at Red FM deserves a special mention