Raahil Chopra

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The journey from #BoycottTanishq to #LoveTanishq
Advertising
2 days ago
Raahil Chopra

The journey from #BoycottTanishq to #LoveTanishq

A closer look at the swings in opinion with regards to the controversial recent Tanishq film, along with added context from the agency that worked on it.

'Covid has accelerated trends on alcohol consumption': Alexander Lambrecht, AB InBev
Marketing
Sep 24, 2020
Raahil Chopra

'Covid has accelerated trends on alcohol consumption...

The VP, marketing of South Asia, talks about challenges faced by the company, sharing a brand name with the pandemic and more....

What's the future of print, OOH post the lockdown?
Advertising
Apr 21, 2020
Raahil Chopra

What's the future of print, OOH post the lockdown?

Advertising will pick-up and print, OOH will benefit according to the experts

Deepika Padukone: 'A star with her heart in the right place'
Marketing
Jan 28, 2020
Raahil Chopra

Deepika Padukone: 'A star with her heart in the ...

A study by the Indian Institute of Human Brands in association with Campaign India shows that Brand Deepika Padukone has emerged stronger post her appearance in JNU

‘You can’t create the legacy of a Grand Slam through cool marketing’: Finn Bradshaw
Marketing
Oct 15, 2019
Raahil Chopra

‘You can’t create the legacy of a Grand Slam ...

The recently appointed head of digital strategy for Tennis Australia speaks with us about challenges, opportunities, his role at the body and more...

'Instagram is very powerful if used correctly': Katrina Kaif
Marketing
Jul 03, 2019
Raahil Chopra

'Instagram is very powerful if used correctly': ...

The actor who is extremely passionate about fitness has been appointed by Reebok as brand ambassador; we catch up with her to learn about the association and more...

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