by Raahil Chopra | Campaign India

Raahil Chopra

With high discretionary incomes and no place to spend it, consumers are upgrading: Moët Hennessy India

Marketing

Oct 12, 2021

With high discretionary incomes and no place to ...

Sophia Sinha, marketing head, Moët Hennessy India, talks to Campaign India about its latest partnership with the home grown brand Svami, premiumisation, and more...

After Manchester United and Sachin Tendulkar tie-ups, Apollo Tyres turns to esports for rural consumers

Advertising

Sep 17, 2021

Raahil Chopra

After Manchester United and Sachin Tendulkar ...

Apollo Tyres' Satish Sharma, president, Asia Pacific, Middle East and Africa, and Remus D’Cruz, head of sports marketing, discuss how the brand has looked at traditional sporting properties as well as esports to attract audiences

Raahil's blog: Are ideas in advertising drying up?

Opinion

Sep 15, 2021

Raahil Chopra

Raahil's blog: Are ideas in advertising drying up?

The author looks at BharatPe and Infinity Learn's campaigns which seem to be similar to campaigns from the past

Marketing

Aug 25, 2021

Raahil Chopra

Brand Malaika is defined as one with a happy body, ...

Campaign India chats with the VJ-turned-model-turned-entrepreneur about how the advertising industry has changed over the years, her entrepreneurial ventures, social media following, and more…

Advertising

Jul 09, 2021

Raahil Chopra

I think PM Modi has been good for brand India, ...

The founder and executive chairman of S4 Capital speaks about India's significance, how the market is similar to China, and why the West needs to take note of these countries