Zoozoos hit TV screens for the second time

After recently reviving its popular characters 'Zoozoos' on Facebook, Vodafone has launched the TVCs that are a part of this campaign. Developed my O&M, the communication aims to showcase some of Vodafone's new Value Added Services (VAS). Said Rajiv Rao, national creative director, O&M, "This time around too, we were tasked with highlighting some VAS for Vodafone. However, some of the new TVCs will showcase VAS that have already been advertised for in the last Zoozoo campaign; not all are for newly launched services."