Zenith's research focuses on female Internet users, SMEs

Zenith Optimedia has unveiled the results of a new research study it conducted to understand the Internet usage patterns among Indians. The focus of the study was on women and SMEs as a target audience.Titled 'Digizen', the study targets 15-34 year olds from SEC A/B households, using the Internet for atleast 15 minutes per day 5 days f the week. The focus was also on women & SMEs as a target segment.