Campaign India Team
Jan 12, 2017

Zenith wins Singapore Tourism's global media account from MEC

The agency's mandate covers US, UK, India, China, Singapore and Australia

Zenith wins Singapore Tourism's global media account from MEC

Following a six-way contest for Singapore Tourism Board’s global media account, Zenith has emerged the victor.

The agency takes the account from MEC, which has serviced STB for the past eight years.

The board put out its request for proposal (RFP) in October, ahead of the end of MEC’s contract in March this year. 

Zenith has secured a two-year retainer beginning April 1, with the option to extend for another two years based on performance.

The business will be led centrally from Singapore and will handle markets such as US, UK, India, China, Singapore and Australia

Helen Lee, managing director, Zenith Singapore, said, "There will be budgets for India which will be managed via the Mumbai office. India is one of the key markets for Singapore Tourism Board. However budgets have not been finalised and we are unable to confirm the size of the business for the India office. We will probably by the end of March.” 

Lee added, “The travel industry has been the most disrupted through technology. As the ROI agency, we reimagined ROI for Singapore Tourism Board through personalisation as travellers connect to an experience journey.”

Six agencies, including Zenith and MEC, competed for the coveted account. The others were Carat Singapore, IPG Mediabrands Singapore, Mediacom Singapore and OMD Singapore.

Lynette Pang, STB’s assistant chief executive, said: "We look forward to working closely with Zenith as an agile and bold agency partner to help us create new possibilities and thrive in today’s dynamic media environment."

"We are grateful to all agencies who had put in the time and effort to participate in this process, and appreciate all the thoughtful submissions we received. We also thank our incumbent agency MEC for their valuable contributions and dedicated partnership for the past eight years."

(With inputs from CampaignAsia.com)

Source:
Campaign India

Related Articles

Just Published

6 hours ago

Where are India’s women at the global table?

Despite talent and tenacity, Women Inspiring Network’s founder rues that Indian women remain underrepresented on global stages like Cannes and Davos. Networks, not just skills, are the missing link.

23 hours ago

Amazon’s Beautyverse blends content, commerce and ...

With creators, AI tools and Prime Day synergy, the ecommerce platform is crafting a conversion-first beauty playbook for India’s digital-first consumers.

1 day ago

Moves and Wins: Week of 07 July

Our weekly roundup of the latest appointments and account wins news from JioStar, Madison Media Plus, Grandeavour Communication, Heyyy, Dentsu, Huella Services, Connect Digital, ITW MEA, and many more.

1 day ago

Adobe’s APAC CMO: ‘There is a balance between ...

Duncan Egan weighs-in on how much AI should be relied upon and how much B2B marketing is changing, in his own role as a marketer to marketers.