Publicis Media agency Zenith has bagged the digital mandate of telecom player Telenor India following a multi-agency pitch.
Tanmay Mohanty, group CEO, Zenith, said, “It gives us great pleasure to associate with Telenor India, which is a rising ambitious telecom brand in a sector poised for exponential growth. The right digital strategy and execution can make all the difference in this highly competitive category. The telecom market is expected to witness some very exciting times ahead, with government-led initiatives such as Digital India, Smart City Project, Make in India and payments banks, giving this sector the added fillip. Telenor’s dynamism and innovative approach makes them a wonderful brand to partner with.”
Upanga Dutta, chief marketing officer, Telenor India, added, “Zenith is capable, competent and competitive. We were looking for a media partner that has breakthrough digital marketing solutions, and backs them up with rich insights. Zenith has very strong presence in technology, analytics, tools and techniques and they are a passionate and driven team. They have a great understanding of the mobile ecosystem and bring with them with years of experience and industry knowledge. Their credentials and volume of work say it all. We look forward to them scripting our growth story in 2016.”