Campaign India Team
Dec 19, 2016

Zenith bags Parle Products' media business

Account won post multi-agency pitch

Zenith bags Parle Products' media business
Parle Products has appointed Zenith India to handle its media planning and buying mandate. Parle Products' portfolio includes biscuits, confectionery, snacks, rusk and chocolates. 
 
Zenith won the business following a multi-agency pitch.
 
Mayank Shah, category head, Parle Products, said, “We were looking for an agency that is not just future-facing, but also future-first and has a significant and deep impact on the business of marketing communications in India. Zenith understands the pulse of Indian consumers. Their passion for the job, innovative thinking and strong play in consumer insights, digital, technology, content and analytics makes them the right partner for us. We look forward to a long and fulfilling partnership with them.”
 
Tanmay Mohanty, group CEO, Zenith, said, “Their brands have withstood the test of time and have successfully contemporised. Parle Products has over the years experimented, innovated and stayed ahead of the curve. It is a great opportunity for us to put forward our strategic thinking, integrated solutions and drive on RoI for Parle’s brand media investments. India’s packaged food industry is poised for significant growth this is a great time to be partnering with them.”
Source:
Campaign India

Related Articles

Just Published

1 day ago

Microsoft to retire Xandr DSP in favour of an ...

After acquiring the DSP from AT&T in 2021, Microsoft’s priorities began to shift more to the sell side, with AI at the forefront.

1 day ago

Apple leads as US dominates Kantar's Top 100 Global ...

As US brands dominate the top 10 in Kantar's BrandZ 2025 ranking, Chinese companies and APAC players like Airtel are rapidly gaining ground, signalling a shifting balance in global brand power.

1 day ago

Affordable, not cheap: Cracking the code on value

Affordable brands thrive by meeting emotional needs, using smart packaging cues, and moving beyond price cuts, explain Ipsos India’s UU and Synthesio lead and country chief client officer.

1 day ago

Rust never sleeps, but it can be outsmarted

AM/NS India’s new ad pits steel tech against cartoonish corrosion, turning rust into the most animated villain this side of Hollywood.