Digital Media
Campaign India Team
Jul 01, 2020

Zee5 to launch short video platform for 'Atmanirbhar' India

Called HiPi, the platform will be rolled out soon

Zee5 to launch short video platform for 'Atmanirbhar' India
Zee5 has revealed the name of its short video platform. 
 
According to a statement from Zee, the app called HiPi has been made for an 'Atmanirbhar Bharat' and the name comes from the vision of a youthful and carefree planet.
 
The announcement comes on the back of the Indian Government banning TikTok and 58 other apps. 
Through HiPi, Zee5 aims to unlock the potential talent that this country has by inviting content creators who are seeking a platform that encourages creativity.
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

From cookies to clicks: ITC Foods’ multi-speed marketing play

1 From cookies to clicks: ITC Foods’ multi-speed marketing play

Googlies on Google: A curiosity-driven game for search

2 Googlies on Google: A curiosity-driven game for search

Nostalgia sells, but only when it’s designed to remember

3 Nostalgia sells, but only when it’s designed to remember

Kia's Sonet embarks on a journey of uncharted thrill

4 Kia's Sonet embarks on a journey of uncharted thrill

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

5 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

Cannes Lions 2025: India’s day three tally touches nine metals across six categories

6 Cannes Lions 2025: India’s day three tally touches nine metals across six categories

RCB’s brand value to cross $140 million: Qoruz

7 RCB’s brand value to cross $140 million: Qoruz

Brands unveil purposeful campaigns promoting green initiatives

8 Brands unveil purposeful campaigns promoting green initiatives

Kuku FM launches Kuku TV targeted at mobile-first viewers

9 Kuku FM launches Kuku TV targeted at mobile-first viewers

Mark Read to step down as WPP CEO after seven years

10 Mark Read to step down as WPP CEO after seven years

Related Articles

Zee5 elevates Lloyd Xavier
Media
Jul 11, 2023
Campaign India Team

Zee5 elevates Lloyd Xavier

Keep the user experience straightforward and ensure that navigation is not overly complicated: Manish Kalra, Zee5
Media
Nov 01, 2023
Noel D'souza

Keep the user experience straightforward and ensure ...

WYP to handle creative for Zee5's HiPi
Advertising
Jul 23, 2020
Campaign India Team

WYP to handle creative for Zee5's HiPi

Essence wins Zee5's media mandate
Digital
Jul 23, 2019
Campaign India Team

Essence wins Zee5's media mandate

Just Published

Big ideas, not big algorithms, will win Cannes
Advertising
14 hours ago
Vinita Bhatia

Big ideas, not big algorithms, will win Cannes

At Cannes 2025, Adobe’s Shantanu Narayen and Publicis’ Arthur Sadoun unpacked why AI may power creativity—but humans still pilot it.

India’s Gen Z and young Millennials prioritise digital: Study
Media
15 hours ago
Campaign India Team

India’s Gen Z and young Millennials prioritise ...

23% of Indian content consumers are digital-only, while CTV viewership gains 3.5 crore new viewers, finds Kantar.

Dentsu, Criteo sign a global commerce media deal
Advertising
18 hours ago
Campaign India Team

Dentsu, Criteo sign a global commerce media deal

Dentsu to use Criteo’s Commerce Media Platform for global performance campaigns across its retailer channels.

Scrutiny over media trading will be a top story in next year, Campaign editors say
Advertising
19 hours ago
Gideon Spanier

Scrutiny over media trading will be a top story in ...

Five of Campaign's global editors spoke on a panel at Campaign House in Cannes.