Campaign India Team
Sep 13, 2012

Zee launches Arabic GEC Alwan

Programming will include popular Indian serials dubbed in Arabic

Zee launches Arabic GEC Alwan

Zee Entertainment Enterprises Limited (ZEEL) has launched Zee Alwan, its second Arabic channel catering to the Middle East. The free-to-air channel will feature 180 hours of original programming per month, besides popular Indian serials dubbed in Arabic.

Punit Goenka, MD and CEO, ZEEL, said, “As a part of our global strategy, Zee Alwan is a step towards strengthening our presence in the Middle East. After the success of Zee Aflam, this new channel will help us to further consolidate our share and enhance ZEEL’s reach.”

Mukund Cairae, CEO - Middle East,North Africa and Pakistan, ZEEL, added, “Zee Alwan has received overwhelming response from Arab audiences across the Gulf region, particularly in the UAE and Saudi Arabia following its soft launch. With the grand roll out, we are further strengthening the programming of Zee Alwan, with a focus on providing original Arabic content. Zee Alwan’s niche of providing exclusive Arabic series - produced in the Gulf region as well as the dubbed Indian productions – sets a new trend in family television entertainment in the Middle East.”

ZEEL's first Arabc channel Aflam, launched in 2008, is also a free-to-air channel, and airs Bollywood movies dubbed in Arabic.

Source:
Campaign India

Related Articles

Just Published

1 day ago

M&E industry in India grew by 8.9 percent in 2019: ...

Grew at a rate higher than the advertising industry (5.3 per cent) and GDP (7.8 per cent)

2 days ago

Weekend Wrap: 27 March

In the news: Bajaj Group, Meltwater, Parle G, Socialpanga

2 days ago

IPG withdraws 2020 financial target amid coronavirus...

"Visibility into marketing and media spend is extremely challenging" says CEO Michael Roth.

2 days ago

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India