Zee Entertainment Enterprises Limited (ZEEL) has launched Zee Alwan, its second Arabic channel catering to the Middle East. The free-to-air channel will feature 180 hours of original programming per month, besides popular Indian serials dubbed in Arabic.
Punit Goenka, MD and CEO, ZEEL, said, “As a part of our global strategy, Zee Alwan is a step towards strengthening our presence in the Middle East. After the success of Zee Aflam, this new channel will help us to further consolidate our share and enhance ZEEL’s reach.”
Mukund Cairae, CEO - Middle East,North Africa and Pakistan, ZEEL, added, “Zee Alwan has received overwhelming response from Arab audiences across the Gulf region, particularly in the UAE and Saudi Arabia following its soft launch. With the grand roll out, we are further strengthening the programming of Zee Alwan, with a focus on providing original Arabic content. Zee Alwan’s niche of providing exclusive Arabic series - produced in the Gulf region as well as the dubbed Indian productions – sets a new trend in family television entertainment in the Middle East.”
ZEEL's first Arabc channel Aflam, launched in 2008, is also a free-to-air channel, and airs Bollywood movies dubbed in Arabic.