Arati Rao
Sep 28, 2010

"Your moment is waiting" says new Kerala Tourism TVC

The ad has been created by Stark Communications

The many facets of Kerala are revisited in a new TVC for the southern state. The ad has been created by Stark Communications.

In the TVC, we see a woman's journey through various experiences in the state: shirodhara (a form of Ayurvedic therapy), witnessing a Kathakali dancer rehearse without his customary make-up, travelling in a house boat, listening to Theyyam artists and so on. The ad ends with a frame with the super "Your moment is waiting".

"Extensive research across the last 10 years amongst travelers to Kerala (mostly from Europe, especially UK, France and Germany) has consistently revealed that “something” happens to them while they are in Kerala – something that alters their mindspace," said BR Swarup, creative director and managing director of Stark Communications. "'Your Moment is Waiting' is all about this trigger – this moment. The film takes you through this land, raw and refined, sensual and spiritual, flowing slowly,  languorously, stirring memory with desire, the real with the surreal, leaving you quite certain that your moment is waiting out here, in Kerala, God's Own Country."

Speaking about the making of the fim itself, he said, "The whole planning and execution of the film took nine months. Three months for conceiving, scripting and detailing. Two months for the recce. Two weeks to shoot. Three months for post production. The film features locations in Kerala including Thekkady, Alappuzha, Munnar, Thalassery and Kannur."
The ad film was recently unveiled at the Saatchi Gallery in London. Kerala Tourism is also targeting iPad users with an ‘in-application’ advertising campaign.

Watch the TVC

 

Credits

Client: Kerala Tourism

Agency: Stark Communications

Production House: Nirvana Films

Concept, Script & Creative

Director: Swarup B R

Executive Producer: Sneha Iype Varma

Director: Prakash Varma

Cinematographer: K U Mohanan

Music Directors: Jamie Catto & Duncan Bridgeman (1 Giant Leap)

Vocalist: Baaba Maal 

Online Editor: Annie Dautane

Offline Editor: Shyam Salgaukar

Model: Miriam Llorah

Client Representatives: Venu V, Secretary – Kerala Tourism, Sivasankar, Director – Kerala Tourism

 

 

 

 

 

 

Source:
Campaign India