Year-ender 2021: 'The relationship between real and virtual is growing more complex' – Titus Upputuru

We ask industry leaders for their learnings from 2021, and an outrageous prediction for the year to come

Dec 23, 2021 02:05:00 AM | Article | Campaign India Team

Campaign India is ending the year by asking industry leaders about what this year taught them and an outrageous prediction for 2022.  
 
Here's what Titus Upputuru, creative head, Taproot dentsu Gurugram, had to say:
 

Your stand-out moment or learning from 2021?

 

The marriage between virtual and real is here to stay. Over the year, they have had some differences. Real wanted more attention. Virtual said 'I think you are on mute'. Real woke up and smelt the coffee. The relationship is growing more complex each day. But they are looking good together and seem to be working on the marriage. And who knows if they will have an offspring soon? 
 

An outrageous prediction for 2022? 

 

Dear planet, the best is yet to be.
 
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Year-ender 2021: 'Bravo advertising industry India' – Piyush Pandey

Year-ender 2021: 'TV and digital will grow and content will glow' – Megha Tata 

Year-ender 2021: 'We will start going to space for a day trip' – Malaika Arora 

Year-ender 2021: Swati Bhattacharya on the one thing that will drop from case videos 

Year-ender 2021: 'We will see whacky, fun, bizarre humour again' – Prasoon Joshi

Year-ender 2021: 'AI solutions will start becoming mainstream in 2022' – Apurva Chamaria

Year-ender 2021: 'We have done magnificently well to bounce back as an industry' – Rana Barua 

Year-ender 2021: 'I have improved my social media presence considerably' – Hrishikesh Kannan

Year-ender 2021: ‘We shall see a Metaverse radio world’- Abraham Thomas

Year-ender 2021: 'This year has memories that I will always learn and lean back on' – Babita Baruah

Year-ender 2021: 'We will have to prove our worth to the planet' – Poran Malani

Year-ender 2021: 'Believe in people, their resilience and their creativity' – Gautham Narayanan

Year-ender 2021: ‘We aimed at bringing about a change in attitude towards vaccine hesitancy’ - Prathyusha Agarwal

Year-ender 2021: 'Hopefully, the only mask we will need to know of, is the one you wear to a masquerade party' - Anil Nair

Year-ender 2021: 'Policymakers will take note of long-pending requests from the radio industry'- Nisha Narayanan