Yatra promotes upgraded website

Yatra has unveiled a new TVC to promote the non-air products of Yatra.com, especially hotels and holidays. "We did a nationwide study across India to understand how consumers buy hotels, especially online," said Nikhil Rungta, head marketing, Yatra.com. "Some of the key findings implied that most travellers did not trust what is being offered online as pictures of the hotel site are misleading, there are no reviews, etc."