183 entries were received for the Yahoo! Big Idea Chair Award that will honour the best creative work in digital advertising. The categories for which winners will be announced on December 1, 2010 in Mumbai are: Integrated awards: Yahoo! Big Idea Chair, Best Digital Brand Solution; Display Awards: Best Rich Media Ad, Best Engagement Ad, Best Mobile Solution; Search Awards: Best Creative Search Awards.
The 10-member jury comprised Mayank Pareek, Head Marketing & Sales, Maruti Suzuki India Limited, Max Hegerman, President Tribal DDB India, Kunal Jeswani, Country Head, Ogilvy One, Karl Gomes, Digital Strategist & Co founder AgencyDigi, Rajaram Narayanan Vice President Unilever, Lakme and Haircare, Arun Tadanki, Managing Director, Yahoo! India, Alok Bharadwaj, Senior VP, Canon India, Anil Nair, Managing Partner, Digital Law & Kenneth and Carlton D'Silva, Creative Director, Hungama Digital.
Commenting on the importance of digital marketing, Bharadwaj of Canon India, said, “Digital marketing is an integral part of our world now. Both as a marketer as well as a consumer, the impact of digital marketing for brand and every business is enormous and is only increasing every year. In the current times with the kind of demographics changes in India, digital marketing impact is only going to increase."
Gomes, co-founder of AgencyDigi, said, “I think to run a successful brand campaign, you have got to follow your consumers and if they are on digital, which they increasingly are getting, then you got to be there. In my view, the Yahoo Big Idea Chair is a brilliant platform, because we have a got a very good jury and we have got some really good campaigns that we are looking at. We have a long way to go in the digital space but this will definitely bring us there sooner.”
“Yahoo!’s Traveling Big Idea Chair” traversed the top 20 agencies across Mumbai, Delhi, Bangalore where it stayed for two days in each agency including R.K.Swamy, Ogilvy, Interactive Avenues, Mudra, Webchutney, Group M, Law and Kenneth, FCB Ulka, Group M, Law and Kenneth, FCB Ulka, Starcom, JWT, Interactive Avenues etc.