YAAP has announced the appointment of Sangeeta Mukherjee as AVP - business development. Mukherjee moves from CA Media Digital where she was senior manager.
She will be based in Gurugram and report to Irfan Khan, partner, YAAP.
She said, “YAAP has emerged as a new-age content organization with deep expertise in digital content, design and influencer marketing in a short span of time. The team has an enviable mix of energy and talent and I am very excited to be a part of it.”
Khan added, “Influencer Marketing and content is going to play a pivotal role in the Post COVID-19 world. Sangeeta will be responsible for leading new business opportunities for YAAP in India to help us deliver innovative influencer and content-led digital solutions. Her strong winning attitude and personality are assets that will complement and enhance YAAP’s ability to meet the needs of our clients as we continue to provide quality, innovative solutions. I wish Sangeeta all the very best and I’m sure she will be a great asset to YAAP.”
In a career spanning 12 years she has also worked with The Times of India Group, Future Group and TV Today Network.