Raahil Chopra
May 31, 2012

Xavi Bech de Careda joins DDB Mudra Delhi

Careda joins the agency as vice president - planning, and will report to Vandana Das and Aditya Kanthy

Xavi Bech de Careda joins DDB Mudra Delhi

Xavi Bech de Careda has joined DDB Mudra Delhi as vice president, planning. He joins the agency after a 15 year stint as a brand and communication strategist in Barcelona, where he worked with agencies like BBDO Tiempo, Rapp Collins and DDB Mudra.

Commenting on his move to DDB Mudra, Delhi, De Careda said, “From the very first moment I stepped into DDB Mudra's offices in Delhi and Mumbai, I knew that was the place I wanted to be. After spending some months travelling in India the thought of a professional challenge here seduced me, and following DDB Mudra Group's call, things have moved at a fast pace. As it is with brands and business here; I am convinced that a very fruitful relationship awaits me in India.”

Commenting on the appointment, Madhukar Kamath, group chief executive officer and managing director, DDB Mudra Group, said, “Delhi is the growth market for the DDB Mudra Group. We have a large presence already. Our offerings in advertising, media, digital, CRM, experiential, shopper marketing, retail and strategic branding enable us to work with a varied client portfolio. Xavi, with his rich and diverse experience will add to the unique base of talent that we have in the DDB Mudra Group in Delhi today.”

De Careda will be reporting to Vandana Das, president, DDB Mudra Group, Delhi and Aditya Kanthy, senior vice president, planning, DDB Mudra, Delhi and Mumbai.

Commenting on Da Careda's move, Das said, “We are very thrilled about Xavi joining us. We are looking forward to huge amounts of learning that he would bring to the table and his contribution towards nurturing and building brands for DDB Mudra in Delhi.”

Kanthy, added, “We’re thrilled that Xavi will work with us. He’s an experienced DDB hand, knows the culture well and has an intuitive understanding of how we work. Xavi’s widely traveled and has a deep appreciation of the arts. He’ll add a unique flavour to the conversations we have at the agency and with our clients. He’s the quintessential DDB man – talented and nice! The right guy to lead our team of bright young planners in Delhi.”

Source:
Campaign India

Related Articles

Just Published

3 hours ago

Nick Emery’s treatment will have sent chills down ...

The former Mindshare worldwide CEO has paid a heavy price

3 hours ago

Spikes Asia Awards open for entries

This year sees the introduction of the Creative Strategy Spike, an Industry Craft Spike, and additional categories across the awards. Get all the details on key dates and download the entry kit now.

3 hours ago

M&C Saatchi to reduce office space by 25% to ...

Singapore and Australia among office locations to see changes, as agency reports better than expected revenue decline of 13% in first half of 2020.