The first time Vodafone introduced its spots for Zoozoos was in IPL Season Two and the egg-headed creatures, developed meticulously by O&M and Nirvana Films, stormed up the popularity charts within no time.
They were everywhere -TV channels, fan pages, discussion forums, YouTube channels and eventually on T-shirts as well. The campaign was much adored, as much as it was admired and awarded.
The Zoozoos are back for their second outing in IPL's on-going season and as is the norm, they are hunting in a pack.
Will the Zoozoos be as effective in their second IPL outing? Or has a sense of fatigue crept into the characters? Do the spots continue to be as funny, as loved and command multiple views, as they did in their last IPL outing?
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