Campaign India Team
Mar 17, 2010

Will Vodafone's Zoozoos re-create magic in their second IPL outing?

The first time Vodafone introduced its spots for Zoozoos was in IPL Season Two and the egg-headed creatures, developed meticulously by O&M and Nirvana Films, stormed up the popularity charts within no time.They were everywhere -TV channels, fan pages, discussion forums, YouTube channels and eventually on T-shirts as well. The campaign was much adored, as much as it was admired and awarded.The Zoozoos are back for their second outing in IPL's on-going season and as is the norm, they are hunting in a pack.

Will Vodafone's Zoozoos re-create magic in their second IPL outing?

The first time Vodafone introduced its spots for Zoozoos was in IPL Season Two and the egg-headed creatures, developed meticulously by O&M and Nirvana Films, stormed up the popularity charts within no time.

They were everywhere -TV channels, fan pages, discussion forums, YouTube channels and eventually on T-shirts as well. The campaign was much adored, as much as it was admired and awarded.

The Zoozoos are back for their second outing in IPL's on-going season and as is the norm, they are hunting in a pack.

Will the Zoozoos be as effective in their second IPL outing? Or has a sense of fatigue crept into the characters? Do the spots continue to be as funny, as loved and command multiple views, as they did in their last IPL outing?

Share your thoughts. Write to [email protected] or use the comments box below.

Source:
Campaign India

Related Articles

Just Published

2 days ago

Arthur Sadoun on ‘massively increasing gap’ on ...

Publicis CEO spoke to Campaign at Q2 results.

2 days ago

Agencies, read the room: Clients want more than ideas

The Marcom Avenue’s founder reveals seven hard truths clients wish agencies knew—beyond pitches, awards and buzzwords. Hint: Accountability, empathy, and business impact top the list.

2 days ago

Dentsu Lab in India trades innovation theatre for ...

With creative R&D under scrutiny, the newly-launched hubs promise low-risk, high-impact solutions that move beyond quick marketing hacks.

3 days ago

KIT Global pushes ‘minimum viable data’ for smarter ...

CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.