Campaign India Team
Mar 17, 2010

Will Vodafone's Zoozoos re-create magic in their second IPL outing?

The first time Vodafone introduced its spots for Zoozoos was in IPL Season Two and the egg-headed creatures, developed meticulously by O&M and Nirvana Films, stormed up the popularity charts within no time.They were everywhere -TV channels, fan pages, discussion forums, YouTube channels and eventually on T-shirts as well. The campaign was much adored, as much as it was admired and awarded.The Zoozoos are back for their second outing in IPL's on-going season and as is the norm, they are hunting in a pack.

Will Vodafone's Zoozoos re-create magic in their second IPL outing?

The first time Vodafone introduced its spots for Zoozoos was in IPL Season Two and the egg-headed creatures, developed meticulously by O&M and Nirvana Films, stormed up the popularity charts within no time.

They were everywhere -TV channels, fan pages, discussion forums, YouTube channels and eventually on T-shirts as well. The campaign was much adored, as much as it was admired and awarded.

The Zoozoos are back for their second outing in IPL's on-going season and as is the norm, they are hunting in a pack.

Will the Zoozoos be as effective in their second IPL outing? Or has a sense of fatigue crept into the characters? Do the spots continue to be as funny, as loved and command multiple views, as they did in their last IPL outing?

Share your thoughts. Write to arcopol@haymarket.co.in or use the comments box below.

Source:
Campaign India

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