The Indian Premier League recently announced its decision to broadcast matches from its third season Live on YouTube. The announcement is expected to drive viewership of the popular T20 cricket league through the roof, giving it wider reach.
Has the news brought cheer to evangelists of digital media? Now that we have compelling video content online, one can expect rich media innovations on YouTube, and hopefully, a new line-up of advertisers asking their agencies, 'How can we make our marketing messages relevant to online consumers of IPL?'
With a whole new profile of viewers waiting to consume T20 content Live, are marketers now finally taking notice of the opportunities in digital media? What will the coming season of IPL on YouTube do to their awareness of digital?
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