Wiggles elevates Prashant Kohli as CMO

Homegrown pet care brand Wiggles has announced the elevation of Prashant Kohli as chief marketing officer. 

 

Prior to this, he was vice president, brand strategy at the company. 

 

In his new role, Kohli  will lead the company’s overall marketing initiatives and drive consumer engagement. 

 

He will continue to report to Anushka Iyer, founder and CEO, Wiggles. 

 

Kohli said, “As a challenger brand in the pet care industry, Wiggles has achieved significant milestones and has successfully created a space for itself in a market that was dominated by legacy players. Over the last one year, we have expanded our product portfolio, entered strategic categories, and have set the foundations for solving some of the most wicked problems in pet-care. I look forward to driving meaningful innovations, and industry defining strategies to cement the brand position, and more importantly to create an ecosystem that genuinely impacts the lives of pets & community animals, positively.”

 

With over 13 years of experience, he has also worked with Glitch.