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It can’t be easy for those who have investments in the Indian Premier League. If I were one, I would be ensuring that I had my Sorbitrate in my wallet and would ensure that I had my wallet all the time.It’s the third edition of the Indian Premier League and, by now, the only thing predictable about the tournament is the uncertainty.
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As consumers grow wary of polished ads and sponsored content, many are seeking out platforms where real users share unfiltered opinions. Knowledge-based communities and Q&A forums have quietly become part of the purchase journey, places where people look for honest takes before committing to a buy. A survey of Indian Quora users from August 2025 shows the platform is becoming a go-to resource for product research and buying decisions.
Research from Pulp Strategy warns that CMOs who disregard GEO risk relinquishing control of their brand narrative to algorithms indifferent to long-term strategy.
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The company responded quickly and repeatedly on its digital owned media properties and on social media. Will it be enough to quell discontent over the scale of the outage?