Why CEOs are sounding like Bejan Daruwalla

I’m getting more than a little tired of ‘predictions’ on advertising and media for the year ahead of us.What is apparent is that no one can be certain, yet ‘predictions’ keep pouring in.It’s bad enough reading completely conflicting opinions by ‘experts’ on the same day on what 2009 has in store. What really irks is the gall of some to make predictions for the next five years when we have no clue on what the next quarter holds for us.Yet the ‘predictions’ keep pouring in.