Campaign India Team
May 10, 2022

White Oak Capital Management appoints IdeateLabs

Account won post a multi-agency pitch

White Oak Capital Management appoints IdeateLabs
IdeateLabs has won the digital marketing mandate for White Oak Capital Management, the investment management and advisory company. 
 
The agency will be responsible for managing the creative communication duties, social media strategy and management, content creation, media promotions and SEO.
 
The account was won post a multi-agency pitch and will be handled by IdeateLabs' Mumbai office. 
 
Vrutika Dawda, director, IdeateLabs, said, "We will plan and execute the go-to-market strategy to launch the brand and its offerings for the retail investor on a Pan India scale. We will be using a two-pronged approach of brand building and tactical communication to achieve the business objectives effectively. The entire strategy will be crafted to connect and engage with a cross-section of audiences leveraging the brand’s legacy of astute investment management.”
 
Prateek Pant, chief business officer, White Oak Capital Management, said, "We are embarking on a journey of reaching out to the retail investor across the country and wanted to partner with an agency with expertise in the industry and understanding of the digital ecosystem. IdeateLabs well understood our vision, and the strategy presented by the team aligned well with our objectives. We are hopeful that it will be a successful association, and new milestones will be set together."
Source:
Campaign India

Related Articles

Just Published

4 hours ago

MS Dhoni moves to trademark 'Captain Cool' moniker

The cricketer seeks exclusive rights to ‘Captain Cool’, as celebrity trademarks become essential assets in brand-led marketing ecosystems.

4 hours ago

Colour me heritage: Birla Opus paints India’s monuments

An AI-led animated campaign reimagines India’s icons in vivid hues—but emotional resonance may not be part of the palette.

6 hours ago

Cannes Lions responds to criticism regarding ...

Dom Hyams, global client director at Purple Goat Agency, was unable to access the stage via the usual route.

9 hours ago

Emotion sells, but at what cost?

From teary posts to trending causes, marketers now trade in emotion. But in the attention economy, Interbrand India and South Asia’s CEO wonders where's the line between impact and exploitation?