Media In-Depth
Campaign India Team
Aug 30, 2013

‘We’re seeing reconfiguration of media planning when regional TV options become available’

Co-founder KA Srinivasan explains the growth of three year-old targeted TV ads provider Amagi, which is buying 10 lakh seconds of TV ad time a month and is set to open an office in Singapore on 1 September

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Birla Opus Calista showcases stain resistance in new campaign

1 Birla Opus Calista showcases stain resistance in new campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

2 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

3 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

4 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Johny Lever features in KFC’s new Feastival campaign

5 Johny Lever features in KFC’s new Feastival campaign

Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

6 Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

7 Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

Kinder Joy launches DC-themed Funko Pop! collection in India

8 Kinder Joy launches DC-themed Funko Pop! collection in India

Why almost every brand you know apologised

9 Why almost every brand you know apologised

Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

10 Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

Related Articles

Viacom18 to broadcast the ISL
Marketing
Sep 08, 2023
Campaign India Team

Viacom18 to broadcast the ISL

Gaming helps the character come out of the television screen and into the kids' life: Nina Elavia Jaipuria
Media
Apr 20, 2023
Noel D'souza

Gaming helps the character come out of the ...

HUL tops TV ad volumes with 16% share in 2024: TAM AdEx
Advertising
Jan 29, 2025
Campaign India Team

HUL tops TV ad volumes with 16% share in 2024: TAM AdEx

Manisha Sharma exits Viacom18
Media
Aug 16, 2023
Campaign India Team

Manisha Sharma exits Viacom18

Just Published

Bisleri International partners with Tata Women’s Premier League for two seasons
Advertising
1 day ago
Campaign India Team

Bisleri International partners with Tata Women’s ...

As the official beverage partner, the brand will support the tournament through on-ground and fan-focused initiatives.

Ethnix by Raymond and Shaadi.com partner with MOMS Outdoor
Advertising
1 day ago
Campaign India Team

Ethnix by Raymond and Shaadi.com partner with MOMS ...

A new outdoor collaboration brings together Ethnix by Raymond and Shaadi.com through a high-visibility installation.

India’s quick commerce surge exposes a discipline gap for marketers
Advertising
1 day ago
Vinita Bhatia

India’s quick commerce surge exposes a discipline ...

Lalatendu Das, CEO, Publicis Media South Asia explains why brand marketers are still figuring out India’s fastest-growing retail channel.

Does India need aspirational masculinity?
Advertising
1 day ago
Sumanto Chattopadhyay

Does India need aspirational masculinity?

As Movember rounds out to a close, let's decode the evolution of modern masculinity through advertising.