Weekend Wrap: 20 July

 

Carnival Cinemas has appointed Seenu Kurien as vice president - sales and marketing. This is a newly created position and Kurien's mandate will include ad sales – off screen and onscreen, marketing, branding, alliances and PR. Prior to the move she was national head - exhibitions at Bennett Coleman & Co.

 

 

Columbus has bagged the digital duties for Gas-O-Fast, a product of Mankind Pharma. The account was won following a multi-agency pitch and will be handled by the agency's Delhi office. 

 

 

Creative Antenna, a player in the audio content industry, has announced the appointment of Amrita Bhattacharyya as its business head, Mumbai. The company was founded in 2013 and offers radio across telecoms with no songs or advertisements. Bhatacharyya has previously worked with Tata Teleservices, Airtel and Aircel among other entrepreneurial stints. 

 

 

Zespri, a marketer of kiwi fruit has appointed PointNine Lintas as its advertising agency  in India. The agency will be putting together a team that to create a digital-first road map in India. 

 

 

SoCheers has won the social media mandate for comedy reality show Comicstaan - an Amazon prime original series. The account was won following a multi-agency pitch. SoCheers will manage the social media marketing duties including social media management, ORM, digital engagement, digital video production and strategy.

 

 

Syska Group has entered the wires and cables segment in India. For the range it has announced the appointment of Amitabh Bachchan as the brand ambassador. A film featuring the actor will be on air on television soon.