Weekend Wrap: 17 February 2017

Lee Jeans finds love in Jacqueline Fernandez

 

For the first time in India, Lee Jeans has partnered with a celebrity by roping in Jacqueline Fernandez as its brand ambassador. 

 

My FM croons a love ballad in Maharashtra

 

Dainik Bhaskar group's (DB Corp) radio division, 'My FM' has gone live in Sholapur (Maharashtra), taking the count of operational stations to eight in the state. MY FM will also be launched in Akola and Dhule. 

 

CleverTap wins over Almitra Karnik as head of marketing

 

CleverTap, a platform for behavioral analytics and user engagement, has announced the expansion of its leadership team with the appointment of Almitra Karnik as head of marketing and global growth. Karnik will oversee growth across CleverTap’s global markets, actively managing brand strategy, digital, content and partner marketing along with public and analyst relations efforts.

 

Lloyd begins an affair with Mahesh Babu as brand ambassador

 

To achieve its next phase of growth in South India, consumer durable major Lloyd Electric and Engineering has roped in Telugu superstar Mahesh Babu as its brand ambassador in India. The contract entails Mahesh to endorse the products of Lloyd through promotion, advertising and marketing.