Weekend Wrap: 15 November

CupShup-Oxfam tie up 

 

CupShup has joined hands with Oxfam India for a campaign for fair wages and better living conditions of tea plantation workers in Assam. Through CupShup’s network, Oxfam India aims to reach out to corporates to create awareness regarding the living and working conditions of tea plantation workers in Assam. The campaign also encourages corporate employees to donate and support the cause.

 

Grapes Digital bags OMVED Therapies 

 

Grapes Digital has won OMVED Therapies' digital duties post a multi-agency pitch. The agency's Mumbai office will handle the entire digital mandate of the natural wellness brand. 

 

Gozoop has won the integrated marketing mandate for Gold’s Gym India following a multi-agency pitch. Gozoop will be responsible for the creative communications, public relations, influencer marketing and social media duties. 

 

 

 

Sociowash wins Pita Pit

 

Sociowash has bagged the digital mandate for Pita Pit India. The agency's Delhi office will be working on planning and execution of digital mandate of the Canadian QSR's franchise in India. 

 

TheSmallBigIdea Bharat launched

 

TheSmallBigIdea has announced the launch of TSBI Bharat. The agency will focus on content localisation across the digital landscape through the language and platform they are most comfortable in.