Campaign India Team
Nov 14, 2019

Weekend Wrap: 15 November

In the news: CupShup, Gozoop, Grapes Digital, Peppa Pig Musical, I-Com Global Summit, Sociowash, TheSmallBigIdea

Weekend Wrap: 15 November
CupShup-Oxfam tie up 
 
CupShup has joined hands with Oxfam India for a campaign for fair wages and better living conditions of tea plantation workers in Assam. Through CupShup’s network, Oxfam India aims to reach out to corporates to create awareness regarding the living and working conditions of tea plantation workers in Assam. The campaign also encourages corporate employees to donate and support the cause.
 
Grapes Digital bags OMVED Therapies 
 
Grapes Digital has won OMVED Therapies' digital duties post a multi-agency pitch. The agency's Mumbai office will handle the entire digital mandate of the natural wellness brand. 
 
Gold's Gym appoints Gozoop
 
Gozoop has won the integrated marketing mandate for Gold’s Gym India following a multi-agency pitch. Gozoop will be responsible for the creative communications, public relations, influencer marketing and social media duties. 
 
Peppa Pig Musical enters India
 
The live theatrical adaptation of the famed animated series on TV has entered India. LIVE Viacom18 and BookMyShow have joined hands to bring Peppa along with her family and friends to the country thruogh a live stage show. The Peppa Pig Musical will tour 8 cities across 78 shows,
starting this November.
 
I-Com Global Summit to be held in Cadiz
 
The organisers of the I-Com Global Summit have announced Cadiz as the venue for the 2020 edition. The Summit will be held between 11-14 May 2020. 
 
Sociowash wins Pita Pit
 
Sociowash has bagged the digital mandate for Pita Pit India. The agency's Delhi office will be working on planning and execution of digital mandate of the Canadian QSR's franchise in India. 
 
TheSmallBigIdea Bharat launched
 
TheSmallBigIdea has announced the launch of TSBI Bharat. The agency will focus on content localisation across the digital landscape through the language and platform they are most comfortable in.
 
 
Source:
Campaign India

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