Weekend Wrap: 12 October

Kajol appointed brand ambassador of Charmis

 

Charmis, a face care brand has appointed Kajol as brand ambassador as ITC looks to revamp it. A film featuring the actor conceptualised by Contract Advertising has been conceptualised for the same.

 

Ethinos Digital Marketing appoints Benedict Hayes as executive director 

 

Ethinos Digital Marketing has announced the appointment of Benedict Hayes as executive director of the firm. Prior to this, Hayes was MD, South East Asia for the programmatic platform, Sociomantic Labs. Prior to this he was based in Mumbai as EVP - strategy iProspect. 

 

mCanvas launches regional language support 

 

mCanvas has announced the launch of 'Linguistic Ads' to reach out to Indian internet users in their native language. The proprietary ad formats now support multiple regional languages and enable advertisers to target ads based on users’ region, site, and audience data. The linguistic ads currently support English, Hindi, Bengali, Gujarati, Kannada, Malayalam, Marathi, Tamil, and Telugu. 

 

SocioSquares to handle Nexus Malls' digital 

 

SocioSquares has won the digital marketing duties for Nexus Malls following a multi-agency pitch. The account will be managed by the agency's Mumbai office. Nexus Malls is a retail real estate company in India present across seven cities.