Campaign India Team
Aug 10, 2009

HUL's Knorr unveils Kajol as brand ambassador

Hindustan Unilever has unveiled actress Kajol (pictured) as the face for its packaged soup brand, Knorr. Kajol will now appear in all the brand communication for the soup brand. The campaign is scheduled to go on air from today and aims to emphasize Knorr soup as a healthy, tasty alternative that is light, filling, nutritious and easy-to-make.

HUL's Knorr unveils Kajol as brand ambassador

Hindustan Unilever has unveiled actress Kajol (pictured) as the face for its packaged soup brand, Knorr. Kajol will now appear in all the brand communication for the soup brand.

The campaign is scheduled to go on air from today and aims to emphasize Knorr soup as a healthy, tasty alternative that is light, filling, nutritious and easy-to-make.

Speaking about the new campaign, Hindustan Unilever’s Sidharth Singh, category head, Foods, said “The big strategic thrust for Knorr in this relaunch is to find a role for soups in the daily Indian menu. Therefore, the aim for Knorr is to leverage the vacant spot between 5 - 8 pm as the perfect pre-dinner snack."

Lowe handles the creative mandate for Knorr.

Knorr soup’s marketing communication includes multilingual ad commercials, out-of-home media tactics, a print plan, experiential sampling sessions and new media innovations.

Recently, Yakult Danone India, a company dealing with probiotic food, has also signed on Kajol as brand ambassador for its health drink brand, Yakult. As a part of this deal, Kajol will now help promoting Yakult in the Indian market. The creative agency for Yakult is Percept/H.

 

 

Source:
Campaign India

Related Articles

Just Published

5 hours ago

Instagram to begin testing Reels ads in India

To also conduct reels ad trials in Brazil, Germany and Australia

10 hours ago

Will work from home last forever?

Industry honchos throw light on the impact of the work from home culture, and the possible repercussions of a longer lockdown on employees and businesses

11 hours ago

More than half of Instagram influencers 'engaged in ...

Also, 45% of Instagram accounts are fake, according to a new study by HypeAuditor

11 hours ago

WPP’s Mark Read calls for 'collaborative effort' on ...

Holding company used Earth Day as platform to make announcement on commitments