HUL's Knorr unveils Kajol as brand ambassador

Hindustan Unilever has unveiled actress Kajol (pictured) as the face for its packaged soup brand, Knorr. Kajol will now appear in all the brand communication for the soup brand.

The campaign is scheduled to go on air from today and aims to emphasize Knorr soup as a healthy, tasty alternative that is light, filling, nutritious and easy-to-make.

Speaking about the new campaign, Hindustan Unilever’s Sidharth Singh, category head, Foods, said “The big strategic thrust for Knorr in this relaunch is to find a role for soups in the daily Indian menu. Therefore, the aim for Knorr is to leverage the vacant spot between 5 - 8 pm as the perfect pre-dinner snack."

Lowe handles the creative mandate for Knorr.

Knorr soup’s marketing communication includes multilingual ad commercials, out-of-home media tactics, a print plan, experiential sampling sessions and new media innovations.

Recently, Yakult Danone India, a company dealing with probiotic food, has also signed on Kajol as brand ambassador for its health drink brand, Yakult. As a part of this deal, Kajol will now help promoting Yakult in the Indian market. The creative agency for Yakult is Percept/H.