Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
Jul 09, 2010
Weekend Reading List
In ‘Instructions for Living Someone Else’s Life’ by Mil Millington, 25-year-old Chris Mortimer wakes up after one drunken night as a 43-year old, with no clue how he got there. His friends think it’s just a mid-life crisis, and if things aren’t bad enough, he’s also in advertising.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Jul 23, 2010
Your weekend reading list
May 28, 2010
Your weekend reading list
Aug 20, 2010
Your Weekend Reading List
Aug 13, 2010
Your Weekend Reading List
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
2 days ago
Bachelor pads get a 'Big Billion' reality check
Flipkart’s festive campaign uses AI and humour to nudge bachelors towards upgrading homes—and perhaps improving their dating odds too.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
2 days ago
Apollo Tyres replaces Dream11 as Team India jersey ...
Dream11’s deal ended prematurely after the government passed a law banning real-money gaming platforms.
Advertising
2 days ago
Amazon launches new AI creative partner in ads console
The fully automated ads can be served across products and formats in Amazon’s arsenal, including Sponsored Brands, Sponsored Display, Brand Stores and even the Amazon DSP.
Opinion
2 days ago
The job of advertising is not to sell
"Be more entertaining. Be more interesting. Be more attention-grabbing. Hit people in the feels,” urges Zac Martin, who challenges advertising’s fixation on persuasion.
