Campaign UK Team
Aug 27, 2011

Weekend Fun

NatWest 'secret cricketer' by Glue Isobar

Weekend Fun

A new digital campaign for the NatWest Cricket Club features the former England captain Michael Vaughan undercover in a local club game.

The concept was by Glue Isobar, with PR by M&C Saatchi Sports & Entertainment, to showcase NatWest’s support for grassroots cricket via the club.
 
The footage features Vaughan playing in disguise as ringer "Gary Watson" at Goldsborough Cricket Club. 
 
 
Credits:
 
Copywriter: Matt Gilbert
Art director: Dave Tokley
Planner: Jonas Thaysen
Account director: Joe Poynter
Media planner: M&C Saatchi
Production company: Outsider
Director: James Rouse
Editor: Owen Oppenheimer
Post-production: Prime Focus
Audio post-production: Factory
 
The article first approved on Campaignlive.co.uk

 

Source:
Campaign India