Campaign India Team
Jun 28, 2014

Weekend Fun: Indian brands bite into Suarez controversy

Here’s how Tata Tele, Burrp and Pizza Express tried to ride the social media outrage

Weekend Fun: Indian brands bite into Suarez controversy

Uruguay striker Luis Suarez created a social media outrage on Tuesday, 24 June, after he decided to nibble on Italian defender Giorgio Chiellini's shoulder during their World Cup soccer match.

A few Indian brands joined in on the conversation the very next day:

Tata Teleservices

Burrp

Pizza Express

 

Source:
Campaign India

Related Articles

Just Published

2 hours ago

Is hype marketing really worth it?

Hype on its own is fleeting, but hype built on community and authenticity can shape a brand’s future.

2 hours ago

WazirX launches zero fee campaign to remove crypto ...

The move reflects a shift towards a more user-centric pricing approach, particularly at a time when investors are increasingly conscious of costs and value.

3 hours ago

Vivo’s #SwitchOff 2025 focuses on family conversatio...

Vivo India has launched the seventh edition of its #SwitchOff campaign, highlighting dinner-time as a key moment for family connection.

3 hours ago

The 2025 Wrap: How have creative formats and ...

The shift towards hijacking culture and the new focus on 'how' creative work is done to make brands part of the cultural story.