Campaign India Team
Jul 12, 2014

Weekend Fun (2): Seven top-of-mind campaigns around World Cup 2014

From a bus stop in India, to McDonald's campaign in 'Brasil'. View images, videos here

Weekend Fun (2): Seven top-of-mind campaigns around World Cup 2014

Expect Monday morning blues like never before as the 2014 FIFA World Cup comes to an end this weekend. Not only will football fans feel the void of the games, there's also a fair share of advertising and brand messaging that's caught the eye. 

Here are some of our top-of-mind picks as we approach the finale.

Christ the Redeemer monument ‘downloaded’ from Rio

M&C Saatchi Milan created a replica of the monument of 'Christ the Redeemer' that overlooks Rio de Janeiro, in Naples' Piazza Dante. Executed in association with the Archdiocese of Rio de Janeiro, the activity saw a carnival-like atmosphere being created around the replica. The promotion was for Fastweb, a broadband provider in Italy. A unit at the bottom of the replica said: ‘Downloaded by Fastweb’.

Luis Suarez bottle opener 

Christopher Wellbelove (@wellbelove) created this 'bottle opener' soon after the Suarez bite on Chiellini.

 

After Bite

Another brand that 'bit into' the event and used it to market a product. 

Nike: The last game

Nike got Luis Ronaldo to motivate eight stars to come out of retirement and take on their clones in the 'Last Game', part of its Risk Everything campaign. 

 

McDonald's Brasil

McDonald's simply used the universality of football in this campaign. And how!

Pepsi - #Futbolnow

Pepsi launched an interactive video featuring Lionel Messi, Sergio Aguero, David Luiz and Sergio Ramos among others, months prior to the tournament.

Fastrack – ‘Goal post’ bus shelters

Closer home, Fastrack converted bus shelters into goal posts to announce a 25 per cent discount on football-related clothing and accessories. Milestone Brandcom conceptualised the three-city campaign.

 

 

 

 

 

 

 

 

Source:
Campaign India