Expect Monday morning blues like never before as the 2014 FIFA World Cup comes to an end this weekend. Not only will football fans feel the void of the games, there's also a fair share of advertising and brand messaging that's caught the eye.
Here are some of our top-of-mind picks as we approach the finale.
Christ the Redeemer monument ‘downloaded’ from Rio
M&C Saatchi Milan created a replica of the monument of 'Christ the Redeemer' that overlooks Rio de Janeiro, in Naples' Piazza Dante. Executed in association with the Archdiocese of Rio de Janeiro, the activity saw a carnival-like atmosphere being created around the replica. The promotion was for Fastweb, a broadband provider in Italy. A unit at the bottom of the replica said: ‘Downloaded by Fastweb’.
Luis Suarez bottle opener
Christopher Wellbelove (@wellbelove) created this 'bottle opener' soon after the Suarez bite on Chiellini.
Another brand that 'bit into' the event and used it to market a product.
Nike: The last game
Nike got Luis Ronaldo to motivate eight stars to come out of retirement and take on their clones in the 'Last Game', part of its Risk Everything campaign.