Sony Kix has launched a promo as part of its campaign that positions the channel as the 'home of football'.
The channel picked up rights for the La Liga (Spanish league), Serie A (Italian league) and FA Cup (domestic tournament in England).
Nima Namchu, CCO, Havas Worldwide, said, “We have portrayed Sony Kix as the single roof under which fans can get a taste of the best European leagues. The film is a fun take on football and makes several references to key identities of players. There is a reference to Messi when the lady talks about the ‘messy’ condition of the house, a half-bitten apple lying in the room is a dig at Suarez; Rooney is yelled at for his dirty shoes. The TVC is made in such a way that it should appeal to both hardcore football fans, as well as bench viewers.”
Prasana Krishnan, business head, Sony Six and Sony Kix, said, “With the acquisition of marquee football properties such as the La Liga, Serie A, Emirates FA Cup, Qualifiers for UEFA Euro 2016, UEFA Euro 2016 and 2018 FIFA World Cup, Sony Kix has now undoubtedly become the home of football. With Barcelona, Real Madrid, Juventus, Inter Milan and Sevilla playing in the opening weekend, the fans are guaranteed a football extravaganza.”
The La Liga and Serie A kick off this weekend. Have a good one.
Client: MSM (Sony Kix)
Business head: Prasana Krishnan
Agency: Havas Worldwide
CCO: Nima Namchu