Campaign India Team
Jun 12, 2015

Weekend Fun (2): Website sounds 'cultural wake-up call' to American youth, on Kim Kardashian's behind

News library launched by two New York-based art directors features headlines from across the world

Weekend Fun (2): Website sounds 'cultural wake-up call' to American youth, on Kim Kardashian's behind
This is bigger than belfie.
 
A news library which features headlines from across the world placed on Kim Kardashian's famous backside has been rolled out. Thebigassnews.com has various pictures of Kardashian, with a news headline placed on each.
 
According to Newsweek, the 'movement' has been created by two freelance art directors from New York, Carl Larsson and Jennifer Garcia. The same report claims that 'The Big Ass News isn’t affiliated with Kim Kardashian or her family', and has been created to use the ‘huge platform’ that Kardashian has in the media to spread awareness for news people should pay attention to.
 
Well, if it gets people to read what matters, why not?
Source:
Campaign India