Campaign India Team
Jun 12, 2015

Weekend Fun (2): Website sounds 'cultural wake-up call' to American youth, on Kim Kardashian's behind

News library launched by two New York-based art directors features headlines from across the world

Weekend Fun (2): Website sounds 'cultural wake-up call' to American youth, on Kim Kardashian's behind
This is bigger than belfie.
 
A news library which features headlines from across the world placed on Kim Kardashian's famous backside has been rolled out. Thebigassnews.com has various pictures of Kardashian, with a news headline placed on each.
 
According to Newsweek, the 'movement' has been created by two freelance art directors from New York, Carl Larsson and Jennifer Garcia. The same report claims that 'The Big Ass News isn’t affiliated with Kim Kardashian or her family', and has been created to use the ‘huge platform’ that Kardashian has in the media to spread awareness for news people should pay attention to.
 
Well, if it gets people to read what matters, why not?
Source:
Campaign India

Related Articles

Just Published

19 hours ago

Kondurkar Studio responds to ideation controversy ...

The studio credited for the ideation behind the Cannes Lion-winning 'The Steel of India' film claims it is being unfairly targeted for criticism over Wieden + Kennedy's claims to be the originator of the work.

20 hours ago

South Asia Agency of the Year Awards 2024

Celebrating your excellence at Agency of the Year

21 hours ago

Birla Opus' feel-good animated film paints a new ...

‘Make Life Beautiful!' features an animated colourless world, made vibrant by a kid who beautifies spaces with his magical touch

22 hours ago

MasterChow takes retail route as it aims for higher ...

The D2C brand is working on an omni-channel approach, has increased marketing spends by 20% and is aiming to pick 10% Indian market share over the next few years.