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“I am categorically saying this- we continue to be an independent agency and we do not have any intention of selling a stake in the company.” That’s the comment from Vyas Giannetti Creative’s (VGC) chairwoman and chief creative officer, Preeti Vyas (pictured) when asked about a recent media report that quoted her as saying that the company was interested in selling a stake to raise money for further expansion plans.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.