Wavemaker wins the media mandate for Tata Consumer Products

Account won post a multi-agency pitch

Jan 11, 2022 08:14:00 AM | Article | Campaign India Team

Tata Consumer Products has appointed Wavemaker to handle media planning and buying for its India business.
The account was won followed by a multi-agency pitch. The account will be managed by the agency’s Bengaluru, Mumbai and New Delhi offices.
With this win Wavemaker will be handling Tata Salt, Tata Sampann, Tata Soulfull and Tata Fruski products among others. The agency was hanlding the mandate for other Tata Group companies that include Tata Sky, Croma and Tata Cliq. 
Puneet Das, president, packaged beverages, India and South Asia, Tata Consumer Products, said, “We have been working with Wavemaker on the packaged beverages business and are now delighted to extend our partnership with Wavemaker for our media mandate of the TCP India packaged foods and packaged beverages business. We look forward to a continued strong partnership and unlocking synergies with the consolidation of the TCP India brands under Wavemaker India."
Ajay Gupte, CEO – South Asia, Wavemaker, said, “We are ecstatic to bag the consolidated mandate of Tata Consumer Products in India. To partner with one of the most trusted brands in the country is an honour and huge responsibility at the same time. We are glad to partner with TCP in their ambition to become a leading FMCG player in the country.”       
M.K Machaiah (Mac), chief client officer, head – South, Wavemaker India, said, “We are delighted to be appointed by Tata Consumer Products as their media partners for India. I believe our positive provocative framework complements the brand’s aggressive growth plans. With the help of our expertise across data, media, content, technology, we are confident of landing business goals for various brands of TCP.”