Campaign India Team
Oct 06, 2022

Sagar Boke quits Tata Consumer Products

Joined the company in May 2019

Sagar Boke quits Tata Consumer Products
Sagar Boke has stepped down from his role as head - customer and shopper marketing - foods and beverages at Tata Consumer Products. 
 
He added a LinkedIn post to reflect this move. 
 
Boke joined the company in May 2019.
 
Prior to this, he was working with Tata Chemicals as head of marketing - consumer products business and business head - spices.
 
His post read:
 
After seven memorable years at Tata Consumer Products and Tata Chemicals, it’s time to say goodbye! These seven years have been one of the most exciting and satisfying times in my career, for the challenges and opportunities that they provided. Opportunity to launch and build the ‘Tata Sampann’ brand. A rare opportunity to create a brand, rarer to build one based on an authentic purpose. Opportunity to build the ‘Shopper Marketing’ vertical for Tata Consumer Products . With a disruptive growth in distribution (3x in 18 months), shopper marketing built go-to- market strategies to convert reach into revenue. By improving productivity, building channel loyalty and optimising trade spends. Opportunity and freedom to build teams from scratch, at both Tata Chemicals and TCPL. Valuable learnings in building a passionate tribe and fuelling their passion as the leader. Thank you , Tata Chemicals and Tata Consumer Products for all of this and more. I couldn’t have asked for more! Grateful to the entire team and best wishes to soar high. Off to another very exciting opportunity. Will share the details soon.
 
With over 20 years of experience, he has also worked with companies like Dabur India, Godrej Consumer Products and Cavin Kare, among others. 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

21 hours ago

Q1 agency metrics: A closer look at financial ...

In examining Q1 earnings closely, analyst Ian Whittaker finds common denominators: the resounding success that India boasts and the persistent challenges that China poses—both are shaping agency-holding companies’ performance in the region.

21 hours ago

Tata Neu shines in IPL 2024 with humorous 'Rukna ...

Tata Neu leverages star power to promote its super app amidst the IPL 2024 excitement.

23 hours ago

Moves and wins roundup: Week of 20 May

Read all the latest news from the marcomms world including updates from Snapchat, Grapes, Media Maniacs Group, TheSmallBigIdea, and more, in our weekly round-up of account wins and people moves.

23 hours ago

India tops Warc Asia-Pacific Awards 2024

McCann Worldgroup Gurugram, Leo Burnett Mumbai, and more bagged metals.