Campaign India Team
Oct 06, 2022

Sagar Boke quits Tata Consumer Products

Joined the company in May 2019

Sagar Boke quits Tata Consumer Products
Sagar Boke has stepped down from his role as head - customer and shopper marketing - foods and beverages at Tata Consumer Products. 
 
He added a LinkedIn post to reflect this move. 
 
Boke joined the company in May 2019.
 
Prior to this, he was working with Tata Chemicals as head of marketing - consumer products business and business head - spices.
 
His post read:
 
After seven memorable years at Tata Consumer Products and Tata Chemicals, it’s time to say goodbye! These seven years have been one of the most exciting and satisfying times in my career, for the challenges and opportunities that they provided. Opportunity to launch and build the ‘Tata Sampann’ brand. A rare opportunity to create a brand, rarer to build one based on an authentic purpose. Opportunity to build the ‘Shopper Marketing’ vertical for Tata Consumer Products . With a disruptive growth in distribution (3x in 18 months), shopper marketing built go-to- market strategies to convert reach into revenue. By improving productivity, building channel loyalty and optimising trade spends. Opportunity and freedom to build teams from scratch, at both Tata Chemicals and TCPL. Valuable learnings in building a passionate tribe and fuelling their passion as the leader. Thank you , Tata Chemicals and Tata Consumer Products for all of this and more. I couldn’t have asked for more! Grateful to the entire team and best wishes to soar high. Off to another very exciting opportunity. Will share the details soon.
 
With over 20 years of experience, he has also worked with companies like Dabur India, Godrej Consumer Products and Cavin Kare, among others. 
Source:
Campaign India

Related Articles

Just Published

1 day ago

Magnite upgrades SpringServe video platform

The platform now combines its ad server and SSP to enhance programmatic efficiency for CTV and OTT players.

1 day ago

How ASICS India is turning footprints into funnel ...

From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.

M&A deals continued to decline in 2024: COMVergence

Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.

1 day ago

Personalisation gives 40% higher conversion to ...

India sees 163% revenue growth from contextual marketing campaigns in 2024, according to WebEngage trends report.