Water, the branding and communications agency under the Mudra Group, has bagged five new accounts in the areas of brand strategy, identity design, brand architecture and environment design. The five accounts won include, HMEL (HPCL Mittal Energy Limited), Novartis, Reliance Infrastructure, Jafra and Vaibhav Empire.
HMEL is a joint venture between Hindustan Petroleum Corporation Limited (HPCL) and Mittal Energy Investment Private Ltd, Singapore. Water will be creating the identity and behaviour guideline for them.
Reliance Infrastructure Ltd is a private sector enterprise in power utility and infrastructure.
Jafra offers a wide range of personal care products such as cosmetics and fragrances.
As a significant development on the strategy and analytics front, Water will be conducting a brand strategy and architecture exercise on Calcium Sandoz, a brand under Novartis.
Commeting on their association with Water, Nissim Ghoge, head, marketing, Novartis India Limited said, “Water has been working with us since April on the long-term strategy project of our key brand, Calcium Sandoz. The brief was to recommend the optimal product portfolio and brand architecture for meeting growth aspirations of the brand. In this capacity, Water presented a clear process outlining the glidepath of the brand from current to the desired goal. In the last few months, they have collaborated very well with the brand team, have demonstrated strong consumer understanding and have helped articulate clear strategic choices on the portfolio.”
Commenting on the wins, Ashish Mishra, chief strategist and head, Water said, “Water is an upstream partner in the Mudra Group’s Inventive Brand Solutions value chain. We create brands and advertising communicates them. And creating a brand is about creating a culture. Branding is all about business opportunities, architecture, resources and competencies on the inside; product & services, communication, engagement and experience on the outside. Overall, we create a business bases for brands, frame-work it, and create its multi-sensorial expression; and contrary to the myth about branding taking a long time to deliver results, we are confident of our strategies and designs making a difference right away”