Campaign India Team
Mar 18, 2019

Warc reveals 'Best of the best' list

BBDO Worldwide is the number one agency network globally, while its New York office is the number one agency. Omnicom Group ranked top holding company

Warc reveals 'Best of the best' list
WARC has released the results of its first-ever 'Best of the Best' global index of excellence, to showcase the best all-round agencies and brands by aggregating results from across all three recently released WARC Rankings - Creative 100, Effective 100 and Media 100.
 
The WARC Rankings, successor to the Gunn Report and WARC 100, are annual rankings providing a global benchmark for campaign, agency, network, holding company, brand and advertisers' success.
 
The Best of the Best 2019 has been calculated by combining the 2018 results of the most prestigious and rigorous global and regional creative, effectiveness and media awards shows and competitions as determined by the industry following a worldwide survey and consultation.
 
David Tiltman, head of content, WARC, said, "The culmination of the WARC Rankings is the newly launched 'Best of the Best'. This identifies the best-performing companies across our three benchmarks of marketing excellence - creativity, effectiveness and media excellence."
 
The world's top 10 agencies across the WARC Rankings
Rank
Agency
Location
Points
1
BBDO
New York, USA
489.8
2
adam&eveDDB
London, UK
466.7
3
McCann
New York, USA
413.1
4
AMV BBDO
London, UK
410.8
5
MediaCom
London, UK
390.8
6
Colenso BBDO
Auckland, New Zealand
351.8
7
LOLA MullenLowe
Madrid, Spain
343.1
8
McCann
London, UK
316.6
9
Host/Havas
Sydney, Australia
288.3
10
AlmapBBDO
São Paulo, Brazil
281.0
 

The world's top 10 agency networks across the WARC Rankings

Rank
Network
Points
1
BBDO Worldwide
3207.1
2
McCann Worldgroup
2912.0
3
Ogilvy
2006.7
4
DDB Worldwide
1746.7
5
MediaCom
1511.2
6
IPG Mediabrands
1430.9
7
PHD Worldwide
1395.2
8
TBWA Worldwide
1315.0
9
Dentsu Aegis Network
1298.2
10
Mindshare Worldwide
1174.2
 
 

The world's top 10 agency holding companies across the WARC Rankings

Rank
Network
Points
1
Omnicom Group
8926.6
2
WPP
8556.4
3
Interpublic Group
5772.1
4
Publicis Groupe
2714.6
5
Dentsu
1398.5
6
Havas Group
1151.5
7
Accenture
260.3
8
Hakuhodo DY Group
259.3
9
MDC Partners
189.8
10
BlueFocus
152.7

 

The world's top 10 brands across the WARC Rankings

Rank
Network
Points
1
Burger King
593.2
2
McDonald's
465.0
3
IKEA
339.0
4
Coca-Cola
327.9
5
Pedigree
321.0
6
KFC
299.6
7
Greenpeace
260.4
8
Skittles
260.3
9
Palau Legacy Project
258.0
10
Nike
257.8
 
 

The world's top 10 advertisers across the WARC Rankings

Rank
Network
Points
1
Procter & Gamble
969.8
2
Unilever
969.1
3
Mars
963.3
4
Restaurant Brands International
593.2
5
Anheuser-Busch InBev
567.6
6
Volkswagen Group
553.8
7
McDonald's
573.5
8
The Coca-Cola Company
469.5
9
Heineken
382.3
10
PepsiCo
347.3

 

Source:
Campaign India