Warc reveals 'Best of the best' list

WARC has released the results of its first-ever 'Best of the Best' global index of excellence, to showcase the best all-round agencies and brands by aggregating results from across all three recently released WARC Rankings - Creative 100, Effective 100 and Media 100.

 

The WARC Rankings, successor to the Gunn Report and WARC 100, are annual rankings providing a global benchmark for campaign, agency, network, holding company, brand and advertisers' success.

 

The Best of the Best 2019 has been calculated by combining the 2018 results of the most prestigious and rigorous global and regional creative, effectiveness and media awards shows and competitions as determined by the industry following a worldwide survey and consultation.

 

The world's top 10 agencies across the WARC Rankings

Rank	Agency	Location	Points
1	BBDO	New York, USA	489.8
2	adam&eveDDB	London, UK	466.7
3	McCann	New York, USA	413.1
4	AMV BBDO	London, UK	410.8
5	MediaCom	London, UK	390.8
6	Colenso BBDO	Auckland, New Zealand	351.8
7	LOLA MullenLowe	Madrid, Spain	343.1
8	McCann	London, UK	316.6
9	Host/Havas	Sydney, Australia	288.3
10	AlmapBBDO	São Paulo, Brazil	281.0

The world's top 10 agency networks across the WARC Rankings

Rank	Network	Points
1	BBDO Worldwide	3207.1
2	McCann Worldgroup	2912.0
3	Ogilvy	2006.7
4	DDB Worldwide	1746.7
5	MediaCom	1511.2
6	IPG Mediabrands	1430.9
7	PHD Worldwide	1395.2
8	TBWA Worldwide	1315.0
9	Dentsu Aegis Network	1298.2
10	Mindshare Worldwide	1174.2

The world's top 10 agency holding companies across the WARC Rankings

Rank	Network	Points
1	Omnicom Group	8926.6
2	WPP	8556.4
3	Interpublic Group	5772.1
4	Publicis Groupe	2714.6
5	Dentsu	1398.5
6	Havas Group	1151.5
7	Accenture	260.3
8	Hakuhodo DY Group	259.3
9	MDC Partners	189.8
10	BlueFocus	152.7

 

The world's top 10 brands across the WARC Rankings

Rank	Network	Points
1	Burger King	593.2
2	McDonald's	465.0
3	IKEA	339.0
4	Coca-Cola	327.9
5	Pedigree	321.0
6	KFC	299.6
7	Greenpeace	260.4
8	Skittles	260.3
9	Palau Legacy Project	258.0
10	Nike	257.8

The world's top 10 advertisers across the WARC Rankings

Rank	Network	Points
1	Procter & Gamble	969.8
2	Unilever	969.1
3	Mars	963.3
4	Restaurant Brands International	593.2
5	Anheuser-Busch InBev	567.6
6	Volkswagen Group	553.8
7	McDonald's	573.5
8	The Coca-Cola Company	469.5
9	Heineken	382.3
10	PepsiCo	347.3