Deal agreed by boards of Informa and Ascential but subject to regulatory and shareholder approval.
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With adVantage, it enters the AI-driven targeting fray, promising smarter, privacy-safe engagement for brands amid rising demand for relevance.
All six networks were invited to pitch earlier this year.
Mainardo de Nardis takes over as global president and COO next week as Matthew Harrington moves to executive vice-chair role and Brian Buchwald becomes president of global transformation and performance.
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The Future of Strategy 2025 report finds 80% of global strategists see their discipline at a crossroads, despite rising client demand.
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