Shortlists for WARC's Brand Purpose Awards have been announced. Indian agencies have accounted for four of the 20 shortlists.
MullenLowe Lintas Group has two of them.
Its joint entry 'Future Child' with MullenLowe Singapore for Lifebuoy has made the list along with 'When Embracing Dirt Became An Act of Faith' for Surf Excel.
BBDO's 'Dads Share The Load' for Ariel Matic has also been shortlisted.
J. Walter Thompson's 'Getting India to say Good K'night even in the morning' has also made the cut.
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