Shortlists for the Warc Effective Content Strategy Awards have been announced.
Among the 20 shortlisted entries are two from DDB Mudra Group.
The entries 'Unleashing the disruptive power of a promise' for McDowell's No.1 Soda and 'From anything but a Volkswagen to nothing but a Volkswagen' for Volkswagen India have made the cut.
The jury for the awards is chaired by Alison Keith, vice president - global media - Coty.
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