Vserv.mobi, a mobile ad network, has announced the launch of AudiencePro, a new platform for the mobile ecosystem, including telecom providers, advertisers, publishers and app developers.
A company statement informed that the platform allows advertisers targeting based on demographics, spending power, network usage, location, content relevance and device-specific data, to reach the right audience.
The company also announced that it has signed up with Airtel as its first telco partner for the platform.
Dippak Khurana, chief executive officer and co-founder, Vserv.mobi, said, “AudiencePro is the world’s first platform that brings together the power of mobile ad networks with credible user data from telcos, to enable unprecedented levels of audience targeting for advertisers."
He added that Vserv.mobi is working towards rolling out the AudiencePro platform with partners across the world.
Explaining the need of the AudiencePro platform, Rohit Verma, vice president - telecom, Vserv.mobi, added, “Telcos, especially in emerging markets, have been looking for mobile advertising opportunities in today’s ‘APP’ified world, and advertisers are always seeking richer audience profile insights. Thus, the AudiencePro platform provides a powerful solution to both these challenges, while delivering higher monetization to our publisher and developer partners."
The company also informed that to uphold high standards of user privacy, the platform will offer consumers the flexibility to opt out of these targeted AudiencePro ads completely.